Director's Desk

Dr. Suvrashis Sarkar
Director - ASBMDr. Suvrashis Sarkar is an alumnus of the Jamnalal Bajaj Institute of Management Studies and an Executive alumnus of IIM Indore. In his 23 plus years of career till now, he has 18 years of corporate work experience in internationally renowned organisations like Unilever, Sojitz, Bajaj Electricals, Sahara India. His corporate work journey spanned from a Trainee to VP–Marketing. In his corporate experience he has worked in India and South-East Asian markets with his area of work largely in Strategic Marketing, Brand Management, Product Management, Design Thinking, IPR, Marketing Research and Media Communication. Along with his corporate work, he pursued his passion for teaching as a visiting faculty in several Management Institutes including his alma-mater for 19 years before becoming a full-time academician.
Dr. Sarkar has four Post-Graduations and after his PhD in Strategic Marketing he did his post-Doctoral research work which marked the beginning of his journey in full-time academic teaching. He has trained over 5000 MBAs and Business Management professionals so far. He mentors junior to middle Management Corporate Executives, PhDs and also start-up Entrepreneurs on Marketing, Brand Management and Strategy. He has been an award winner in his career for most of his endeavours. Best Student of the School, Topper in Post-Graduation, Chairman’s Award for Excellence in Marketing, Four-times Best Research Paper Award, Research Excellence Award, Academic Excellence Award, Start-up mentoring Award, Merit Award for contribution in Academics and Research, are some notable ones from his long list of accolades.
In his previous assignment at MET Mumbai, Dr. Sarkar was the proud recipient of MET Gaurav Award in 2025 and MET Pragnyavant Award in 2024 for his Academic Excellence and contribution to Research. He has three Indian Patents and one German Patent, 47 Research papers (in ABDC, SCOPUS and UGC listed journals) and 4 Books as a result of his Research work till now. He has travelled to 11 countries beyond India so far in Europe, South-East Asia, Middle-East, East African, gathering lot of knowledge on cultures, consumers and markets. Dr. Sarkar has a deep liking for wildlife photography and also works with NGOs for Nature Conservation.